Binance – a giant in prominent cryptocurrencies and blockchains – has declared its partnership with the CAF (Confederation of African Football). While the adoption of cryptocurrency is very popular across the globe these days, the African continent appears to have a relatively less number of participants in the matter of digital assets. Many activities related to sports like basketball and football are obtaining crypto sponsorships as well as favoring the promotion of digital assets around the world.
Binance and CAF Partnership
The respective declaration was related to the well-known African men’s championship of football called AFCON (African Cup of Nations) starting from Monday. In addition to this, it was declared by Binance that the official sponsorship thereof would be for the impending AFCON tournament. This step makes Binance the earliest blockchain of cryptocurrency sponsoring the AFCON tournament. Moreover, the sponsorship contract permits Binance to promote the CAF’s content on social media.
The content takes account of the assist of the day and assist of the week under the tournament. Apart from this, the games from the five cities of Cameroon will also be included in the content, spanning the entirety of the six platforms for the occasion. The AFCON (African Cup of Nations) tournament is a kick-off occasion in the schedule of sports activities across Africa. The event of this year will expectedly run till 6th February.
Binance collaboration’s expectations from Confederation of African Football
While giving a speech of acknowledgment, Veron Mosengo-Omba (the general secretary of CAF) expressed his excitement while biding a welcome to Binance to be the certified sponsor of the AFCON tournament of 2022. He moved on to discuss his confidence regarding Binance collaboration. He pointed out that the respective move would prove to be helpful in making advancement to African football.
From the side of Binance, the director of the company for Africa – Emmanuel Babalola – voiced the sentiments of the platform. He stated that the most significant sport across Africa is football. Thus, the exchange of cryptocurrency is getting benefits from the sponsorship to corroborate the mission of the company to bring crypto to the mainstream across the continent of Africa.
The collaboration among the CAF as well as a crypto exchange is incorporated in the continuous campaign strategy for the provision of financial services to the citizens in Africa. As per the strategy, the Africans (having limited access to financial organizations like banks) would be assisted to have financial services.