Bandai Namco has revealed its intention to manufacture a unique metaverse to enhance consumer relationships. The plan was disclosed simultaneously to the latest mid-term strategy, which draws the structure of its vision for the coming three years. The endeavor is anticipated to demand nearly $130M from the platform. The target of Bandai Namco is to construct communities across its fans, its brand, as well as the IP metaverse thereof.
It will consequently develop a long-term, multifaceted agenda through the respective communities as well as content, along with putting a premium over those connections’ quality. The venue will incorporate a substantial improvement in the intellectual property’s long-term value by seeking this plan. The company is additionally doing dynamic research on the foundation as well as the advancement of the virtual realm of the IP (intellectual property) to turn the respective IP metaverse into reality.
Bandai Namco creates Metaverse Portfolio
The latest metaverse is considered to be a part of the IP Axis of the Japan-based company, targeting to lift the fan involvement with the brands thereof. As per the blueprint of the firm, they expect the virtual spaces to provide the customers with a diverse-ranged experience of entertainment through an IP axis, along with the agenda that facilitates the unique characteristics of Bandai to incorporate physical products as well as spaces having digital features.
The primary metaverse endeavor
According to Bandai Namco, the respective metaverse move is of vital importance in the terms of the digital business-based strategy of the platform, categorizing the virtual domain as a fundamental endeavor. The platform has a comprehensive IP portfolio that could have a use case in the exclusive effort thereof, taking account of Dark Souls, the impending Tales series, Soul Calibur, the Dark Pictures Anthology, Elden Ring, and several licensed anime, manga, and the rest of authorized arcade classics.
Apart from this, the unique corporate logo of Bandai Namco, being initially disclosed in the previous year’s October, seems to have been somewhat modified with a speech bubble design of magenta color which surrounds the corporate name thereof as previously it was red-colored. At that time, the Japanese venue expressed that the respective color has a purpose instead of just reflecting variety, however, it additionally creates a cheerful and lively image. The latest corporate logo is scheduled to be revealed in April 2022 coinciding with the beginning of the unique mid-term strategy.